Triangl, a renowned swimwear brand, has carved a niche for itself in the competitive swimwear industry. With its groundbreaking neoprene cuts and innovative use of influencer marketing, Triangl has become synonymous with stylish swimwear at affordable prices.
Founded just a decade ago, Triangl has skyrocketed to success, establishing itself as an Australian brand with global recognition. The brand now boasts an impressive valuation of $200 million and enjoys a cult following worldwide.
But this success didn’t come without its share of challenges. Co-founder Erin Deering had to make the difficult decision to step away from Triangl at the peak of its glory. However, through introspection and self-reflection, Deering found a renewed sense of purpose. Today, she shares the valuable lessons she learned from her journey through her podcast, book, and public speaking engagements.
In a recent interview with Ticker Business Learnings host Nadia Bartel, Erin Deering opens up about her experiences and discusses what lies ahead for Triangl. Her insights offer a fresh perspective on the trials and triumphs of building a successful brand in a fiercely competitive industry.
Q: What sets Triangl apart from other swimwear brands?
A: Triangl distinguishes itself through its innovative use of neoprene cuts and influencer marketing, offering stylish swimwear at affordable prices.
Q: How has Triangl achieved its global success?
A: Through a combination of innovative designs, strategic marketing tactics, and a strong brand presence, Triangl has gained widespread recognition and a dedicated following worldwide.
Q: What challenges did Triangl face along the way?
A: Despite its rapid success, Triangl experienced setbacks, including the departure of co-founder Erin Deering. However, the brand has persevered and continued to thrive.
Q: How does Erin Deering share her experiences and insights?
A: Erin Deering now shares her valuable lessons through various channels, including her podcast, book, and public speaking engagements.