• Sun. Dec 3rd, 2023

    Lincoln Property Co.’s Apartment Division Rebrands as Willow Bridge Property Co.

    BySharna Bass

    Oct 3, 2023
    Lincoln Property Co.’s Apartment Division Rebrands as Willow Bridge Property Co.

    One of the oldest and most well-known apartment firms in the Dallas area, Lincoln Property Co.’s apartment division, is undergoing a rebranding following its acquisition by Canadian property firm Cadillac Fairview. The newly named Willow Bridge Property Co. was previously owned by Cadillac Fairview, which manages property investments for the Ontario Teachers’ Pension Plan. The Toronto-based company purchased a 49% stake in Lincoln Property’s apartment operations before becoming the sole owner.

    With a history dating back to 1965, Lincoln Property’s apartment building operation was founded by developers Trammell Crow and Mack Pogue. Over the years, the company has developed more than 200,000 rental units across the country and currently manages 180,000 units, along with engaging in apartment development and acquisitions.

    Willow Bridge Property Co. now has over 4,500 employees working in 75 markets. The company takes pride in its long-standing history, experienced team, and successful track record. According to CEO Duncan Osborne, the new name was chosen to reflect their history and values. The name “Willow Bridge” is derived from their first property development, named after the willow tree, which symbolizes the growth and strength of the company.

    It is important to note that Willow Bridge Property Co. is no longer affiliated with Lincoln Property, which continues to have ongoing developments nationwide. Under the new ownership, Willow Bridge has ambitious growth plans for the future, including expanding property management operations, client support, investment and development programs, and capital relationships.

    Cadillac Fairview, the owner of Willow Bridge, has a significant presence in Dallas, having built prominent buildings in downtown Dallas in the 1980s, such as the 60-story Comerica Bank Tower and 1700 Pacific. The company also owns a 50% stake in Dallas developer KDC, known for constructing large corporate campuses in North Texas.

    In conclusion, the acquisition of Lincoln Property Co.’s apartment division by Cadillac Fairview has led to the rebranding of the company as Willow Bridge Property Co. This change reflects a new era for the company as it aims for significant growth and expansion in various aspects of its operations.

    – [Source: Dallas Morning News](https://www.dallasnews.com/business/real-estate/2021/07/29/lincoln-property-names-apartment-firm-after-willow-tree-as-it-rebrands-after-canadian-sale/)
    – [Source: Dallas Business Journal](https://www.bizjournals.com/dallas/news/2021/07/29/lincoln-property-rebranded.html)