• Wed. Nov 29th, 2023

    The Role of AI in Transforming Real Estate Listings

    ByJames Forsyth

    Nov 20, 2023
    The Role of AI in Transforming Real Estate Listings

    In the ever-evolving world of technology, artificial intelligence (AI) has found its way into various industries, including real estate. While it may not be as intense as some may believe, AI is making notable strides in the realm of real estate listings. Its application, however, goes beyond what is typically expected.

    Although the use of AI in real estate listings is not entirely new, it is gaining momentum. One such example is the company roOomy, which has been utilizing AI and augmented reality to offer virtual 3D staging for some time now. This technology has allowed real estate professionals like Amy Nease, Global Advisor at Premier Sotheby’s International Realty, to revolutionize their marketing strategies.

    RoOomy has enabled Nease to make minimal changes like paint and furniture modifications, as well as complete home renovations, including those affected by natural disasters. Moreover, Nease leverages this technology to assist buyers, providing them with a realistic visualization of what they can do with a property to make it feel like home.

    Similarly, Nicole Beauchamp, a broker at Sotheby’s International Realty, harnesses AI to enhance the ambiance of real estate listings. From adjusting the brightness of the sky to transforming rendered spaces into finished renovations, AI aids Beauchamp in creating visually captivating listings.

    However, it is important to strike a balance. Over-editing and creating unrealistic representations of a property can be detrimental. Both Angel Lee, Director of Marketing Production at Coldwell Banker Warburg, and Nicole Beauchamp emphasize the need to exercise caution when using AI photo editing tools. While AI can deliver impressive results, there is always the potential for unexpected or undesirable outcomes. Therefore, achieving the best results in photo editing requires a combination of AI enhancements and human judgment.

    Despite the potential risks, utilizing AI in real estate listings has been well-received by clients. Professionals like Beauchamp and Nease ensure transparency by adding disclosures or watermarks, indicating that the images have been digitally enhanced. This approach not only showcases creativity in marketing but also allows buyers to envision the true potential of a property.

    Frequently Asked Questions (FAQ)

    Q: What is AI’s role in real estate listings?

    AI is being used to upgrade listing photos, making them more appealing and visually engaging. It can assist with virtual staging, furniture changes, and even complete home renovations.

    Q: Are there any risks associated with using AI in photo editing?

    While AI can produce impressive outcomes, there is potential for over-editing and unrealistic results. Striking a balance between AI enhancements and human judgment is crucial to avoid undesirable effects.

    Q: How do real estate professionals ensure transparency when using AI in listing photos?

    Real estate professionals often add disclosures or watermarks to digitally enhanced images, making it clear to viewers that the photos have been altered.

    Q: How do buyers and sellers perceive the use of AI in real estate listings?

    Buyers appreciate the opportunity to envision a property’s potential, while sellers find the creativity in marketing appealing. Professionals interviewed for this article have not experienced any pushback from clients regarding the use of AI in listing photos.