Bernays, a leading public relations and consulting company in Bahrain, has signed a memorandum of understanding (MoU) with International Property Media, a respected global organization in the real estate sector. The purpose of the MoU is to explore opportunities for cooperation in Saudi Arabia and launch international real estate awards in the Kingdom.
The awards will be based on global standards and provide media and organizational support to motivate investors to undertake innovative real estate projects. This initiative aims to enhance the attractiveness of the real estate sector in Saudi Arabia, aligning with the goals of Vision 2030.
Mohammed Al-Hamoud, CEO of Bernays, expressed the company’s dedication to enhancing its services and competitiveness in the real estate market. He highlighted that Saudi Arabia’s hosting of the “Cityscape Global 2023” exhibition, the largest global event in the real estate sector, showcases the Kingdom’s transformation into a major economic hub.
Stuart Shield, founder and Chairman of International Property Media, emphasized the significance of the partnership in providing global expertise in organizing real estate awards and launching media initiatives. Riyadh, the capital city of Saudi Arabia, offers a rapidly flourishing environment conducive to various aspects of life. Shield stated that together, they aim to support the real estate sector, attract investors, and improve the quality of life through innovative projects.
The International Property Awards, launched in the UK about 30 years ago, are highly regarded in the global real estate sector. The awards are overseen by a distinguished panel of more than 100 international jurors specializing in real estate, marketing, interior design, development, and architecture.
This strategic cooperation between Bernays and International Property Media demonstrates the former’s comprehensive understanding of the real estate sector in Saudi Arabia. The partnership is expected to contribute significantly to the development and growth of the Kingdom’s real estate industry.
Sources:
– The Saudi Gazette
– Syndigate.info